Ad spend gets misclassified in ecommerce books in five recurring ways: it is netted out of revenue instead of recorded as an expense, it is lumped into one marketing account with…
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A New Era of Packaging Materials and Recyclability is Coming Our Way
A new era is coming to packaging and recycling, the EU is making chances and implementing new regulations. By the year 2030 in the European Union all packaging must be designed for recycling. DfR (Design for Recycling) is a new grading syst
A Private Sale and a Direct Buyer Solve an Engagement Ring’s Sale Differently. Here’s Which One Wins for You
Selling an engagement ring comes down to a choice between two approaches: list it yourself and wait for a private buyer, or bring it to a dealer and walk out with cash the same day. The first can pay more if the ring, the market, and the seller’s patience all line up. The second almost […]
Founders Assume the Third Engineering Hire Should Look Like the First Two. It Shouldn’t.
Most founders believe the first three engineering hires should follow one template: find generalists who can build anything, hire the best one you can afford, then repeat twice more. That belief is wrong in a specific way. The right sequence changes shape by the third hire, and skipping that change is the most common early-stage […]
The Ad Budget Leaks Nobody Puts on the Invoice
Of every dollar a brand pours into a programmatic buy, only about 36 cents lands in front of an actual human, according to the ANA's landmark audit of the open-web supply chain. The other 64 cents pays for something. Attention isn't it. Most of that leakage never shows up on the invoice. Line items look clean, […]
Food Deserts and the Cost of Eating
A food desert is not an area with no food. It is an area where the affordable food is far away and the near food is expensive, and the federal government measures it by combining two conditions: ho…