The rise of generative artificial intelligence has allowed many companies to create new content and market to audiences like never before. Machine learning systems like ChatGPT are able to artificially think, giving companies the power to create new content right at their fingertips. Marketing professionals are finding ways to solve old problems by rapidly adopting these generative AI strategies.
In almost every industry, the use of AI has more than doubled in the last 5 years. This artificial intelligence has several purposes, including but not limited to email marketing, customer service routing, fraud detection, and service chatbots. Studies have shown that AI can enhance business productivity by up to 40%, creating opportunities and opening new doors for companies everywhere.
Applications like ChatGPT, Make-A-Video, DALL-E, Bard, and Nova, to name a few, have been integral in this push for new marketing opportunities with AI. However, despite this rapid growth, specialists still warn that generative AI is in its infancy. Most agree that times are changing and trends are shifting, but emphasize the power that this technology has to ensure it ends up in the right hands.
There is much on the horizon for generative AI in marketing, including a greater reliance on AI marketing automation and more accessibility to these tools for small businesses. In fact 46% day that this accessibility will create new marketing roles in the future. The time is now to forge powerful partnerships in the new world of AI marketing, as companies fight to stay on trend and keep up with the times.