U.S. Travel Association’s 2012 Campaign: ‘Vote Travel’
Piggy-backing off Obama’s tourism initiative last week, the US Travel Association is pushing their own campaign to promote tourism.
Of course, these things always come with a big number and a quote, “the impact of the $1.8 trillion U.S. travel industry is significant and growing, which is why we are galvanizing support and asking all Americans to ‘Vote Travel’ this election season,” says Roger Dow, president and CEO of the U.S. Travel Association. Here’s there game plan and goals to make tourism a major political topic this election.
GoalsBuilding support for travel industry policy and advocacy priorities among policymakers and the general electorate.Generating media attention surrounding the travel industry’s impact on the U.S. economy, as well as state and local economies, including specific congressional districts.Strengthening the travel industry’s visibility and relevance in Washington.Showcasing the critical importance of meetings and conventions with events during the Democratic and Republican conventions to target both convention attendees, as well as media.Deepening relationships with travel industry partners by helping them tell the story of the travel industry’s importance to the U.S. economy.Building additional grassroots support for U.S. Travel and the Power of Travel Coalition through social media platforms.