Fundraisers are a fantastic way for people to pool together money for a specific cause. However, money is a delicate issue for most people, and hence care should be taken when approaching the subject.
- Have a Clear Goal
People have an easier time connecting when contributing money to one goal. You can have a board showing how much money you want to raise and keep updating it as the fundraising progresses.
- Set Up a Marketing Campaign
You will need to make sure that your target audience is aware of your event. A month before the fundraising dinner, ensure that the date, time, and other necessary details are well communicated. This gives your anticipated guests enough time to prepare their wallets and time for the event.
Another way to ensure that you get the necessary traction for your event is by using social media platforms. Advertising the fundraiser via mobile reaches more people at a time, and you can gauge the interest people have in the event.
- Book a Keynote Speaker
Having a keynote speaker will help provide structure to the entertainment portion of the event and bring in more attendees who will be interested in the speaker. You can get a person who is well versed in the language of raising money at fundraising dinners. A confident and charismatic speaker may be the push people need to contribute.
A public speaker also helps relieve you of any awkwardness and reservation you may have about rightly asking for money from the sponsors.
- Establish a Budget
Raising money requires a delicate balance, and as such, you should bring in a team of professionals. The people brought in to deal with the finances sector of the fundraiser will ensure that the costs of holding the event do not take up a considerable chunk of the money raised. You may want to get an accountant and lawyer who will work on the fundraiser’s tax obligations and legal framework.
It helps to explain and break down the figures to sponsors so they can track how the money is spent. Doing this improves transparency and fosters confidence in the fundraiser.
- Plan Festive Activities
Relaxation should be one of the critical aspects of a fundraiser. You should ensure that your sponsors have a fun evening full of different activities to participate in. After a delicious dinner, you can organize a few games that people can play and have prizes for the winners. Depending on your crowd, you may schedule a casino night where people get to keep half of their winning while the other half is out into the fundraiser.
- Think about Crowd Size
It is better to have small events spread out throughout the year instead of one big event. More people are likely to attend and contribute than when it is a significant event. Smaller crowds are also easier to manage and cater to effectively. It is better to have a regular event throughout the year so that people don’t feel too pressured to contribute too much as they can always do next time.
Fundraisers have been proven as a great way to raise money for a common goal. Having a great relationship with the sponsors helps you reach your monetary goals and builds a strong affinity for future events.