Health

Ken Kurson on Media Coverage of Health and Wellness

Ken Kurson has worked in various aspects of the media industry for an extended period of time. This has lent him a unique ability and perspective through which to view the way health matters have been covered by various media outlets. Indeed, with the Coronavirus pandemic – a health pandemic the likes of which we haven’t seen in over a century, there’s been a dialogue sparked about the role the media can play in informing the public about important information regarding health and wellness. There are indeed media properties among the coterie of outlets available to readers that have done an extraordinary job in recent years of devoting resources toward coverage of health-related matters.

There are outlets like HuffPost who have been ahead of the curve in this trend; and those outlets that have emphasized these important subjects as being news-worthy certainly deserve to be commended. After all, there is a significant public interest about health-oriented subjects, as there should be. For that reason, those outlets that have been prudent in expending and employing significant resources to shed a light on different health issues deserve to be applauded for their efforts.

Media advisers like Ken Kurson have an understanding of the power that media can have in informing the public about various issues. Ultimately, the media does have a critical role to play in enlightening the public of developments in the healthcare space, but also in how important it is to value their own health and wellness.

The Coronavirus has indeed been a health pandemic of a size and magnitude the likes of which few could have anticipated or foreseen. But the reality is that there are a multitude of other health crises that pre-dated the Coronavirus pandemic that also deserved more attention than they got.

The media outlets that covered the obesity pandemic, and continue efforts to shed light on that important issue deserve recognition and even gratitude. It’s a public service. Indeed, it’s a crisis that’s plaguing especially the youth of this country. A crisis that has spun out of control; and some media outlets have indeed done a good and tactful job of lending it the attention and spotlight it deserves.

After all, that’s the only way to properly raise awareness of a health pandemic and others similar to it . As more and more media outlets employ journalistic resources to cover important health-oriented subjects and stories, we should be prodding them on to do more in that respect. Clickbait-driven media content is something that there is unfortunately far too much of, in existence.

But having media outlets shed light on important issues that are in the public interest, such as issues related to health and wellness is indeed a public service of sorts.