Jimmy John Liautaud Stays Close To His Roots Even After Incredible Success In Life

Jimmy John Liautaud Stays Close To His Roots Even After Incredible Success In Life

Success can be measured in so many ways. For one person it’s about being able to continue to enjoy the world he started while at the same time pushing for quality and staying close to his roots. Jimmy John Liautaud began with a single idea in his life several decades ago. After careful investigation, he realized that business would be his home. Further investigation rapidly revealed that he wanted to make the world of sandwich making his own. Basic, delicious sandwiches made from quality ingredients are at the heart of his venture. They continue to be his passion in life. While some might be tempted to move on or to decide to retire, he’s not one of those people. He’s someone who knows that one should never rest. It is this passion that keeps him going and helps him retain the roots while continue to fly even higher in life.

Serving to College Kids

As a nineteen year old, Jimmy John Liautaud was in touch with what others of his age had in mind when it came to eating. He knew they wanted a hearty meal and they wanted it there quickly. It was this idea that led to the idea that he could fill that need. It was his idea to open up a sandwich shop with an emphasis on some basics. The idea was that he could serve simple food that would be delivered any time the college students wanted them. College students didn’t need to head out in the cold weather to find him. He found them. For a single quarter, he offered them delivery services that would bring them a sandwich made from single yet very fine ingredients. It was an idea that made sense to him and helped him connect with his peers in a real way.

Keeping It the Same

Not only was he able to work with peers to create something of lasting value, he was able to offer them something that would remain consistent. As he expanded into new markets, the goal became to create a store experience that would remain the same for every single store. This enabled him to create an experience that would let his clients get in and out as fast as possible. He spent a lot of time thinking about all the details. He wanted to stick to the tried and true and make sure that his clients had the sandwich they wanted. With only a small selection of meats as well as a single cheese, this task got easier and allowed all those who chose to franchise from him a blueprint they could follow. It’s a formula that has continued to work for to this day.

Moving Forward Productively

As his business began to take off, Jimmy John Liautaud realized he wanted to sell off a piece of it to outside investors. At the same time, he also realized that it was important in his life to continue to keep close to the roots that made him such a success in the first place. It is a philosophy that has continued to form his worldview today. He still makes time to see what ingredients are going on the menu. Once a week he attends a presentation at the test kitchen. It’s a place of greatness for him where he can hone his technique and demonstrate his understanding of the world of menu creation. He thinks about this process from the point of view of every person who enters his empire of stores across the country. It’s the key to success for him.

Red O revamped

Melrose Avenue restaurant, Red O, revamped their entire menu and we’re here to tell you about it. A creative storm has been brewing in the Red O kitchen and recently, the chef-ing team has unleashed a gastronomical fury on Angelinos. The high-end Mexicali restaurant and its owner unveiled an entirely new menu to better reflect the confluence of southern Mexican traditions and international cuisine. From Oaxaca to Baja to Mexico City, the re-conceptualized dishes showcase home cooking with a uniquely L.A. flair. Read More

8th Annual California’s Artisan Cheese Festival

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The 15th Annual “A Wine & Food Affair” Northern Sonoma County

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Renowned for its delectable cuisine, scenic beauty, wine country lifestyle and the fact that it’s just an hour away from the city, Sonoma County is the perfect destination for a wine tasting getaway. This weekend (Saturday, November 2nd and Sunday, November 3rd) Wine Road Northern Sonoma County will be hosting their 15th annual “A Wine & Food Affair”! Read More

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Bocanova’s “Vinoterica” Wine Club

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Cannery Row Brewing Company – New Executive Chef

 

Cannery Row Brewing Company in Monterey, CA recently announced the newest addition to their culinary staff, executive chef Daniel Furey. Chef Furey, a Connecticut native, joined the team in January and has been cooking up a storm in his new kitchen. Staying true to Cannery Row’s impressive selection of 70+ craft brews, the new menu will continue to feature beer-friendly starters, local seafood and house ground burgers. Read More

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Chipotle Hosts Cultivate Festival in San Francisco!

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This summer, Chipotle is bringing Cultivate Festival to San Francisco, CA on Saturday, June 8th! The one-day
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SF Bars Host Negroni Week

We’ve all heard about the recent tornadoes that have hit Oklahoma this past week and the devastation that they’ve caused. We’re glad to hear that some efforts to help aid the many victims are being made throughout the Bay Area as we speak. How can you get in on the action? Johnny Raglin (born and raised in Oklahoma) of Comstock Saloon is partnering with bars around the Bay Area, Campari America, Martini-Barcardi USA, Beefeater, Fernet Branca, Carpano Antica, Punt e Mes and Plymouth Gin to help raise funds that will contribute to the relief.  Read More

Boxing Room and Risibisi: Whole-Goat Dinner

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15% off at Chambers with a Purchase of ArtPadSF Ticket

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HOT ITALIAN

HOT ITALIAN at the Public Market in Emeryville, CA has been getting rave reviews these past couple of months and we’re not surprised as to why. This fast paced, authentic Italian eatery is serving up handcrafted signature pizzas made from locally sourced ingredients that would make any expat Italian feel and taste a bit of home. Read More

4th Annual “Hall Cabernet Cookoff”

This Sunday, April 27th, HALL Wines in St. Helena, California will be hosting their 4th annual “Hall Cabernet Cookoff”. Thirteen chef-teams will be competing to support a local charity of their choice by preparing a series of their finest “small bites” to pair with the newly released HALL 2010 Napa Valley Cabernet Sauvignon! Read More

Secret Scoop Thai Gelato

As the weather is warming up in the Bay Area the cravings for cold sweets are ever present. Gelato, ice cream’s lighter, oftentimes healthier version has caught our attention and is making our taste buds go wild. We’re not talking the standard gelato flavors you find in your local market. Though they’ll always remain the classics; vanilla, chocolate and even pistachio just don’t seem to cut it with Secret Scoop Thai Gelato in San Francisco, CA.

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Arlequin Wine Merchant hosts “Ribolla Fest”

Get a taste of Ribolla Gialla wines at Arlequin Wine Merchant, in San Francisco, CA! The Friulian grape, native to Italy, will be featured and explored with winemakers from Arnot-Roberts, Ryme, Grassi, Massican, Forlorn Hope, Arbe-Garbe and Matthiasson at “Ribolla Fest” on Thursday, April 18th from 6:00 p.m. to 8:00 p.m. Read More

Sixth Annual Pebble Beach Food & Wine

Take a look behind the scenes of the life of a Sommelier and what it takes to actually become one. This year, Pebble Beach Food & Wine will celebrate its 6th year by hosting over 250 acclaimed wineries and 100 celebrity chefs! Join them April 4th-April 7th for various wine tastings, cooking demonstrations and one of the most exclusive and unique dining experiences along the picturesque coastline of Monterey County, CA! Read More

Shopikon launches in San Francisco, CA

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Whether you’re new to the area, just visiting or a local yourself, finding the sweetest spots in such a compact city can be a daunting task if you don’t know where to look. Skipping the chain stores and discovering the city’s independent “hidden” gems couldn’t be easier with Shopikon, an online shopping guide, launching this past week in San Francisco, CA! Read More